Initially formed in 2009 as a singular home to trumpet player Brownman Ali's 7 various ensembles, several recordings appearing on other labels were re-issued. In 2015 Brownman opened the doors to other ensembles which showcased his talent, but for whom he was not a leader. All of the ensembles on the label - CRUZAO & BROWNMAN ELECTRYC TRIO in particular - have been the recipients of many awards and accolades and have received critical acclaim. The label is unique in that all artists receive 100% of all profits, with the label receiving exactly 0%. It is a true not-for-profit and Brownman's vision for the label is as a catalyst for the creation of new jazz art, and not as a capital venture.